I say that they're more popular for their quirky rides, such as their "Karma," which I bought last fall. I'm not really outgoing enough to ever pick a car color bolder than silver, white, or black, but when it comes to a bicycle, I went all out! It's a 3-speed cruiser bike in shiny metallic purple that fades from front to back, gold swirly decorations on the tire guards, leather tassels on the handlebars and seat, and...well, that's about as technical as I can get with bikes. All I can say is that it's a gorgeous ride and is so fun to ride. Mr. Bean and I took a long ride this weekend and although my cruiser can't go as fast as his commuter bike, we had a great time.
Even if you're not in the market to buy a new bicycle, visit Electra's website to at least check out their cruiser designs! Here are some of my favorites: