Tuesday, February 24

Java Juice Extract - coffee concentrate

Here’s something I hadn’t seen before: a liquid coffee extract.

Java Juice is a triple coffee concentrate that is extracted straight from the bean and combined with a bit of triple filtered water. It was created in Venice, California to solve the problem of weakening espresso by icing it. It’s coffee extract that to me resembles mud and comes in quart-sized bottles and a more portable 0.5 ounce package. For people who don’t want to brew coffee, Java Juice is a single serving coffee miracle and comes in Original, Decaf, French Vanilla, and Hazelnut. You can find these packets on Amazon.com - each serving ends up costing about $2.20.

I like their slogan: Simply Rip it, Drip it, and Sip it. And I was also highly entertained (and shocked) by the following info I found in their media kit:

Java Juice could save you money. Consider this:
If you spend $3.75 per day (the average cost of a commercially produced espresso drink)
Multiply that times 7 days = $26.25 per week
$ 26.25 per week = $105.00 per month.

Check out the savings over the course of a coffee drinking career.

$105.00 x per month invested at a rate of 10% annual return =
1 year = $ 1,260.00
2 years = $2,526.00
5 years = $ 6,300
10 years = $12,600
15 years = $ 18,900
30 years = $37,800
40 years = $50,400

Wow, now I will feel VERY ashamed of my meager savings account when I next run to Starbucks for their oh-so-delicious chai lattes!


The Cookie Girl said...

Yum...Java Juice! Makes me all jittery just thinking about it. :)
That is shocking when you start looking at those numbers.

Molly said...

Fantastic! I am the kind of person who doesn't really drink coffee, but every once in a while, really wants an iced one. With chocolate. And vanilla. ;)

I had a box of Oregon Chai in the refrigerator one time. My brother came over and, unbeknownst to me, drank some. He told me how strong it was and I finally figured out he hadn't realized it was meant to be diluted! Holy cow!

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